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FAQ

Use this page to get oriented fast. Each answer is short. Follow the link on the first mention of a feature for the complete picture.

What is Aperture? Aperture is a competitive pricing intelligence platform. It tracks what competitors and retailers charge for products, so you can see where your own prices sit in the market and act when they move. It presents that data from two perspectives, and you choose the one that fits in the onboarding flow: Brand, if you want to monitor how a brand is sold across retailers, or Retailer, if you want to compare a retailer against competing retailers.

How do I get a workspace set up? If you’re exploring the demo environment, the onboarding flow walks you through a short setup covering your perspective, website, market, categories, and the retailers or competitors you track. It then generates a ready-to-explore workspace with sample data built from your company, its categories, the retailers or competitors you track, and the language detected for your company. The market you pick sets the target market for the generated data, so products are priced in that market’s local currency. Beyond that, workspaces are created during onboarding or by an administrator. They can’t be created from the Workspaces tab in Organization Settings.

What happens while my workspace is being generated? In the onboarding flow, a progress screen ticks off six steps automatically as each one finishes: generating your product catalog, enriching product images, matching competitor products, simulating market history, building analytics indexes, and finalizing insights. This takes up to 3 or 4 minutes. When it’s done you land on a “Your market view is ready” screen, and clicking Enter workspace takes you to the Dashboard.

How do I invite a colleague? Only admins can invite teammates. From Your organizations under Settings in the sidebar, open your organization’s settings and send an invitation by email. The email names your organization but is not a private access link. Your colleague signs in or signs up with the invited email address, accepts on the Review invitations page, and can then select your workspace, as described in Accepting an Invitation. The full flow is covered in Setting Up Your Organization and Inviting Your Team.


What are the two “perspectives,” and why do they matter? Aperture shows two perspectives of the same data, switched through perspective switching in the app. In the retailer perspective you’re a seller comparing your own prices against competitors. In the brand perspective you’re a brand owner monitoring how retailers, the channels selling your products, price them. Most pages adapt their content and available features to whichever perspective is active.

Which features are only available in the brand perspective? MAP Price Configuration lives in the Governance section and is only visible from the brand perspective. The MAP violation trigger in the alert creation wizard is brand only. MAP violation and MAP compliance questions themselves work in both perspectives through the AI Assistant: a retailer asks about MAP on their own listings, a brand about the retailers reselling its products. The Prices page takes a different shape per perspective, a Price Matrix in the retailer perspective and a MAP Price Matrix in the brand perspective. The AI Assistant also adjusts its framing and the actions it can take to the active perspective.

Why does the sidebar say “Retailers” instead of “Competitors”? When the Retailers view is enabled for your workspace, brands see a Retailers page that shows how each retailer’s prices sit against your MAP prices and against your own tracked price. Otherwise brands see the same competitor-framed page retailers use. See Competitors & Retailers for what that page covers in each mode.

Can I switch perspectives at any time? When perspective switching is enabled for your account, a Retailer / Brand toggle appears in the header toolbar, and the Dashboard and other pages adapt immediately to show the view relevant to the selected perspective. See Account & Sign-in for how perspective switching fits into sign-in and workspace selection.


How does product search work? Typing in the search box on the Products page matches on product name, brand, ID, SKU, or barcode, ranked through tiers: an exact match first, then a substring match, then typo-tolerant fuzzy matching. A final semantic-similarity tier adds results that share no obvious wording but are related in meaning, for example different terminology for the same kind of item. They appear in the same results list marked with a Related badge.

What’s the difference between a normal search and a quoted search? Wrapping your query in double quotes, for example "samsung galaxy", turns off typo tolerance and the semantic Related results on the Products page, leaving literal matching on product name, brand, ID, SKU, or barcode. Use quotes when you know exactly what you’re looking for and want to cut out near-misses and loosely related results.

Can I search for products by concept, not just exact wording? Yes. On the Products page, the fourth search tier is semantic similarity, so products related in meaning but sharing no text with your term appear with a Related badge. A quoted search skips this tier.

What can I filter products by? On the Products page you can filter by brand, category, assortment, availability, price range, competitor, and attribute facets such as normalized attributes and standardised measurements. Assortment options are all products, my products, exclusives, common, or competitor-only. Which attribute facets appear depends on which attributes are marked filterable, whether they come from your own Feature Sets or from the category taxonomy. Filtered views can be exported to CSV with a choice of columns.

Can I fix a wrong attribute value on a product? Yes. On the product’s own Product Detail page, open the Attributes tab’s Normalized Attributes view and click the pencil icon to edit the value. The Source column flips to Manual, and a reset icon reverts it to the automatic value. This is only available once the product is matched to a canonical product. If it hasn’t been matched yet, the edit controls are disabled.


What is an Exact Match? An Exact Match means two product records, yours and a competitor’s, have been resolved as the same physical product. Exact Matches are what power side-by-side price comparison. Common Products is exact-match only by default.

What is an Equivalent Match, and how is it different from an Exact Match? An Equivalent Match is the closest commercial alternative to one of your products at a specific competitor. It’s similar and functionally comparable, but not confirmed to be the identical item, so it’s never treated as the same physical product the way an Exact Match is. Equivalent Matches are chosen from Comparable Candidates that the automatic suggestion generator proposes, or that you add manually, on Market Benchmarks. The required attributes and confidence threshold that govern which candidates qualify are authored on the Match rules page, in the Configuration section of the sidebar. That’s a separate area from the Equivalents page itself, whose Coverage Overview and Needs Review tabs are placeholders.

Why does a competitor show up in my market benchmarks but not in Common Products? Common Products is exact-match only by default, so it lists products confirmed as the same physical product. A similar-but-not-identical competitor product can still be an included Comparable Candidate on Market Benchmarks. When the Exact + Equivalent match mode is on and that competitor has no exact match for the product, its Equivalent Match can feed price analytics, and on Common Products that substituted price is marked ≈ rather than treated as an Exact Match.

What does the “Exact + Equivalent” toggle do? By default, the Dashboard and related pages count only Exact Match products in their KPIs, charts, and matrices. Switching to “Exact + Equivalent” also folds in each product’s best Equivalent Match wherever a competitor has no exact match for that product, so comparable, not just identical, competitor offerings count toward coverage and price-position figures. On the brand dashboard specifically, the toggle changes the Products card’s Retailer-exclusive count and, through it, the Catalog total and both percentages, though the Your catalog figure stays the same either way. It also affects the channel-comparability card, the distribution-gap figures, and the Availability card’s Unavailable SKUs and Vs competitor avg rows. MAP-violation counts, and the MAP violations-by-severity chart, always stay exact regardless of the mode. The same toggle appears at the workspace level on the Dashboard, on Prices in the retailer perspective only, and on the main Competitors & Retailers page, where it stays disabled until your workspace has at least one Equivalent Match. A product’s own Product Detail page has its own version of the toggle instead, enabled whenever that specific product has comparable candidates at a competitor lacking an exact match. Drill-down links from the Dashboard don’t carry the mode, so Prices and Competitors & Retailers open in Exact only, each with its own toggle, and Products is Exact only. The Price Position headline link is the exception. It keeps your mode so the Prices list matches the headline figure. The Competitors & Retailers list page works differently: clicking through to a competitor’s or retailer’s own Common Products page carries over whichever mode you had selected on the list, and both the Competitors-side and Retailers-side Common Products pages have their own toggle you can switch independently there.

How do I review pending matches, and how do I set up Equivalence Rules? Proposed Exact Matches that need a human decision sit in the Match Review queue on Matches & Match Review, where you approve or reject candidates side by side against a trace explaining why the system suggested them. Equivalence Rules name the attributes a candidate must match to qualify as an Equivalent Match. You author them on the Match rules page, in the Configuration section of the sidebar. The Match rules page isn’t enabled for every workspace yet. If you don’t see it, ask us to turn it on. See Equivalents for more. Setting Up Equivalent-Product Benchmarking End-to-End and Reviewing Product Matches walk through both workflows.

Do changes to Match rules take effect immediately? No. A saved rule applies the next time comparable suggestions are generated, and saving does not re-evaluate existing candidates by itself. The Match rules page reminds you that settings changes apply after the next overnight data refresh, but a data refresh doesn’t generate suggestions by itself, so ask us to run a suggestion pass. See Equivalents.

Do the out-of-stock settings on a rule change which candidates are selected? Not yet. The settings are saved with your rule, but candidate selection doesn’t take stock status into account, so candidates are evaluated the same way regardless of availability. See Equivalents.

Can I add a comparable manually instead of waiting for it to be suggested? Yes. From a product’s Equivalents tab, click Add next to a competitor that has neither an Exact Match nor an Equivalent Match yet to open the add-relationship wizard. Choose whether the product you add counts as an Equivalent Match or a Market Comparable, alongside the candidates Market Benchmarks suggests automatically.

What happens if I reject a candidate in Match Review? It moves to a separate rejected state. It won’t reappear as Unmatched in the Matches & Match Review queue, though it still shows up if you filter to All Matches.


What does the Prices page show? The Prices page is a matrix of your products against tracked retailers. In the retailer perspective, each competitor cell is colour-coded relative to your own price: green when the competitor is lower, yellow, called inline, when it’s within ±1%, and red when it’s higher. A competitor with no listing for the product shows a dash, which the legend labels “Not listed”. A price that can’t be compared shows as a pill with a dashed border, either because your own price is missing for that product or because the two prices are in different currencies. The legend labels this swatch “No comparison”, and hovering the pill shows which reason applies. In the brand perspective, the MAP Price Matrix colours cells by MAP compliance instead. In the retailer Price Matrix, price cells expand to show promotional detail: a strikethrough compare-at price, the sale price in bold, and a discount label or promo text.

Where can I see price history for a single product? Open the product and go to the Chart tab on its Product Detail page, which also has Prices, Ranks, Histogram, Lists, Matches, Equivalents, Reviews, Content, Alerts, and Attributes tabs.

How do I spot recent price changes across my whole catalog? The Movers page lists recorded price changes in a time window you choose, newest first. Set Direction to Up or Down to surface the biggest risers or fallers, so you don’t have to scan the full matrix to catch what changed.


What is a MAP violation? A MAP violation happens when a retailer advertises one of your products below the Minimum Advertised Price you’ve set for it. Aperture detects it automatically and shows it across MAP Violations, the brand dashboard, and alerts.

What are the MAP violation case statuses? Each case on MAP Violations is open, notified, meaning the retailer has been formally contacted, or resolved, meaning the latest observed price is no longer below MAP. This is separate from MAP Price Status on MAP Price Configuration. One tracks the enforcement workflow, the other tracks the lifecycle of a product’s MAP price: Active (in effect today), Scheduled (effective date in the future), Expired (records exist but all have expired), or No MAP Price (no record).

How is a MAP violation’s severity decided? Severity scales with how far the advertised price is below your MAP price: minor (0 to 10%), moderate (10 to 30%), or severe (30% or more). This lets you triage the worst violations first on MAP Violations.

Why don’t I see a violation I expected? Violation detection only runs against products that have an active MAP price. See Monitoring MAP Compliance End-to-End. On the Prices matrix, a cell shows gray “No MAP policy” only when no MAP price, product-wide or scoped to that specific retailer, currently applies. A product with no product-wide MAP price can still show colour-coded cells wherever a retailer-specific MAP price applies.

Why do the MAP figures on the brand dashboard not match the total number of violations I have? Every violation figure on the Dashboard counts only cases first detected within the selected window: 7 days by default, or 30 or 90 days using the control in the MAP Violations summary section. Links from the dashboard to MAP Violations carry the same window.

How do I add or change a MAP price? On MAP Price Configuration, add prices individually with effective dates, or bulk-upload a CSV with a diff-only review before applying. Like the MAP compliance flow it connects to, the MAP Price Configuration page isn’t enabled for every workspace yet. Every product shows a status: Active, Scheduled, Expired, or No MAP Price. Monitoring MAP Compliance End-to-End connects price authoring, alerting, and violation review into one walkthrough.


What can trigger an alert rule? The creation wizard offers several trigger types: a competitor pricing below you by at least a threshold you set, you being priced above the market by at least a threshold, a margin opportunity where your price sits below the market average by at least a threshold, and, in the brand perspective, a MAP violation on one of your products. Price decrease and Price increase fire when a retailer’s price falls or rises by at least the threshold. The three triggers that compare a price with yours need a store of your own. Availability change appears on the Alert type step marked Coming soon and cannot be selected. If a rule of this type already exists it still shows in the wizard but never fires, because Aperture does not evaluate this type yet. You choose the trigger, the scope, and the delivery channels when you create the rule on Alerts.

Can I scope a rule to just a few products? Yes. A rule can be scoped to specific products you pick from a product search, to a saved list that the rule follows automatically as products are added or removed, or by Assortment, choosing All products or My products. My products appears only if you have a store of your own. The three triggers that compare against your price only cover products you sell. For MAP violation rules the Assortment switch shows only All products, already selected, with no My products option, so these rules cover the whole brand catalog. The review step estimates how many products the rule will monitor before you save. See Alerts for the full set of trigger and scope options.

Do the “Compare against” and filter options on an alert rule actually narrow what gets monitored? Yes. Choosing Specific competitors under Compare against makes the rule compare only against those competitors. For Price decrease and Price increase, Limit to specific retailers works the same way. For MAP violation rules you can restrict monitoring to specific retailers, or leave the selection empty to monitor all of them. The First-party sellers only filter excludes marketplace and third-party sellers. See Alerts.

Can a brand alert rule compare Exact matches only? A new pricing rule on a brand account is locked to Exact + Equivalent, because Exact only is not used for brand pricing alerts. See Alerts.

Will a new MAP-violation alert rule fire on violations that already existed? No. A MAP-violation rule only alerts on violations first detected after you create it. It never fires retroactively on a pre-existing backlog. See Alerts and Monitoring MAP Compliance End-to-End.

Will a Price decrease or Price increase rule send one alert per retailer? No. Aperture groups moves into one alert per product per day, so several retailers that move the same product that day share the alert. Your own store’s price changes never trigger these rules. See Alerts.

What happens if I delete an alert rule? Deleting a rule on Alerts stops it from firing and also removes the alert events it created from your inbox. You cannot undo the deletion. You can disable a rule instead, from the Manage rules tab on Alerts. Only the rule’s creator or an organization admin can use that toggle.

Can I snooze an alert? Yes, postpone it. It stays in the Alerts inbox with a “Postponed · in 2 days”-style badge. Filter by the Postponed state to see just these. When the deadline arrives, Aperture automatically re-sends the notification and flips the alert back to Unread. An alert is in one of three states at any time: Unread, Read, or Postponed.

What happens to a postponed alert if I delete or disable its rule? Aperture skips the reminder, and the alert returns to unread in your inbox with no message sent. It also skips the reminder when the rule has no live channel left. See Notifications.

Why don’t I get a new alert every day while a competitor stays below my threshold? An alert stays open as the same entry while the underlying issue continues, so a retailer that stays below your threshold for days doesn’t flood the Alerts inbox. A fresh alert appears only after the issue resolves and then recurs.

How do I get alerts delivered to Slack? Connect a Slack integration in your organization settings, then pick it as a delivery channel when creating or editing a rule. Delivering Alerts to Slack covers the full setup end to end.

Can I test whether my alert notifications are actually working? Yes. Use Test notifications on a rule’s row in the Manage rules tab. This is available to the rule’s creator or an organization admin. It sends a synthetic test through every channel the rule is configured with, namely email, Slack, and proactive chat if enabled for your workspace. The chat test reaches only rule recipients who are organization members and have proactive alerts enabled themselves, so a rule with only additional email addresses gets no chat test. Test emails carry a [TEST] subject prefix and Slack titles are prefixed [TEST], so it’s easy to tell them apart from a real alert. See Notifications and Alerts for more on delivery channels and rule management.

What happens after an alert fires? It lands in your Alerts inbox as unread, reachable from Alerts in the sidebar, and it’s delivered over whatever Notifications channels the rule is configured with. Catching a Price Move: from Alert Rule to Action walks through the whole path from creating a rule to triaging the fired alert.


What can I ask the chat assistant to do? The AI Assistant can answer questions about your data, such as competitor pricing, comparisons, movers, and MAP compliance. It can also take actions for you, like adding products to a list, creating an alert rule, or jumping you to a filtered page. In the brand perspective, rule creation covers the MAP violation, price-decrease, and price-increase triggers. It adapts its language and behavior to whichever perspective you’re in.

How does the @-mention picker work, and what are the “View on…” chips? Type @ in the chat box to pick an exact product, competitor, or list instead of relying on the model to guess from a name. Under answers built from a product search or from movers you’ll also see a “View on Products” or “View on Movers” chip. It’s a link to that page with the same filters applied, so you can verify the numbers yourself. See AI Assistant for more.

Can I turn a chat answer into a chart, and save it to a board? Ask the AI Assistant to plot, chart, or visualize your data and it renders a bar, line, or area chart, a ranked table, or stat cards inline in the conversation, built from your live data. Ask it to add or save that chart to a board, from any page. After you review the details in a confirmation card and click Add, it saves the chart to a board in your Ask workspace, creating one for you if you don’t already have one. The saved chart re-fetches live data every time it loads. You can later ask it to update a chart already saved on a board, for example to change its time range or how many rows it shows. Review the confirmation card and click Update to apply the change.

Does the assistant confirm before making changes? For hard-to-reverse actions it shows an inline confirmation card in the conversation, not a pop-up dialog, that you review before clicking the action button. The button’s label matches its action. Confirm is for creating a list, alert rule, or category attribute, or setting a MAP price. Update is for changing a MAP price or editing a chart. Remove is for removing a MAP price. Send is for a MAP compliance notice or a content notice. Approve or Reject is for a match. Delete is for deleting a list, alert rule, category attribute, or board. Create is for a board template, and Add is for a new chart. Nothing is written until you click the button. Lighter changes it makes immediately: adding or removing products from a list, enabling, disabling, renaming, or re-thresholding an alert rule, alert triage, creating or renaming a board, adding, removing, moving, or resizing an item on a board, KVI updates, and MAP violation case status updates. An Undo chip appears afterward for list, alert-rule, board-item, and MAP case status changes, and for KVI updates that replace a previous selection. There is no Undo if your KVI basket was empty before. Resizing a board item, and creating or renaming a board, don’t get one. Exporting to CSV also runs immediately, with no confirmation step and no Undo chip. See AI Assistant for the complete list of confirmed and immediate actions.

Is there a size limit on a CSV export requested through chat? Yes. A CSV export requested through chat is capped at 5,000 products. For a larger export, use the export button on the Products page instead.

Can the assistant tell me about important changes without me asking? If proactive messages are enabled for your workspace, it can push messages into the chat on its own: a proactive alert when an alert rule fires, and a daily brief summarising what changed since the previous day. The two are turned on separately, so your workspace may have one, both, or neither. See AI Assistant for details.

Does the assistant remember things I’ve told it once I start a new conversation? Yes. Ask it to remember a preference or standing fact, for example “remember that I always want prices shown in EUR”, and it saves a short note that it applies to every future conversation, even after you archive your conversations. You can review or forget saved notes from the Chat memory menu, up to a limit of 25 notes. See AI Assistant for more.


What’s the difference between the Dashboard and a board? The Dashboard is the first page you see after you sign in, though its content differs by perspective. In the retailer perspective it shows KPI cards and a price-position distribution chart, with AI insights you can generate on demand from the Competitors, Products, and Price Position KPI cards. In the brand perspective, workspaces with the MAP dashboard enabled see a MAP-compliance and distribution-health view instead. Otherwise brand users see the same competitive-intelligence dashboard as retailers. A board is different. It’s a saved page of charts and data tiles in Ask, Aperture’s chat workspace, built from pre-built analytics tiles and from charts or data views you save while chatting with the assistant. You can add, remove, move, and resize its items.

What can I add to a board? Ten pre-built items: Key numbers, Price index, Price position trend, Out of stock, Assortment gaps, Price distribution, Shelf Score, Ratings and reviews, Content compliance, and Promotions. You can also add any chart or data view you save while chatting with the AI Assistant. Applying the Pricing overview or Stock and assortment template starts a new board already populated with a matching set of tiles.

What is Price Perception? Price Perception answers whether customers perceive you as cheap or expensive, through a basket of Key Value Items (KVIs) that you choose, with AI suggesting 5 to 10 candidates. The indices on the page are illustrative models, not a live measurement of your market position. They start from fixed baseline values and move only when you change prices in the Simulation Lab, and no competitor or market price data goes into them.

Does the Price Perception simulator change my live prices? No. The Price Perception Simulation Lab’s price sliders and AI Optimize recommendations only update the on-screen simulation. Apply Recommendations loads the suggested prices into the sliders for you to review, but never pushes anything to your live catalog.

What does “assortment gap” mean on the dashboard? It’s a product a competitor carries that isn’t in your own catalog. The Dashboard’s assortment-parity card surfaces where you’re missing the most compared to which competitors, so you can spot gaps to fill.

Why can’t I see a trend arrow on a KPI card? Trend indicators compare against a historical baseline, which doesn’t exist for the “Exact + Equivalent” match mode. Trends show as unavailable while that toggle is on, and return once you switch back to Exact only. See Dashboard for more.


How do I start tracking a new competitor or retailer? From the Competitors & Retailers page, use Add competitor to add one that’s already available, or switch to the request form to ask for one that isn’t covered yet. The Aperture team reviews requests, onboarding typically takes 1 to 3 business days, and you’re notified by email once the competitor is available. Once added it appears as a row in the Competitors/Retailers table, with its own Common Products drill-down. Its stats start at zero and fill in once the next price update recalculates them, though applying a price-position or taxonomy-category filter, or switching to Exact + Equivalent, can show its figures sooner since those views are calculated on the spot. See Tracking a New Competitor or Retailer for the full flow.

What is the New Products page for? New Products lists products by the date each was first observed, newest first. It’s a quick way to spot competitor launches or gaps in your own assortment.

What’s the difference between Movers and New Products? Movers tracks recorded price changes on products you already know about. New Products surfaces products detected for the first time, and a product doesn’t reappear there when its price changes later. That’s what Movers is for.

Does the Time range filter on New Products narrow the list? Not currently. Whichever range you pick on New Products, the table and the summary cards show the same products.

How do I know if my catalog data is complete and up to date? The Data Quality page gives you an export-readiness snapshot over time: price, taxonomy, brand and retailer coverage plus how fresh your prices are, attribute fill broken down by category, and row-level findings you can act on.

What’s the difference between Catalog Quality and Feature Set Quality? They’re two separate scores on the same Data Quality page. Catalog Quality is the shared standard applied across all tenants: core price, taxonomy, brand, and retailer coverage plus the global category attribute vocabulary. Feature Set Quality instead measures how completely your own tenant’s configured category attributes, from Feature Sets, are filled in. An attribute you’ve overridden or added yourself is scored there, never in both.

Does a low Data Quality score block me from exporting my catalog? No. A failing Data Quality status never blocks product exports. It’s a reporting signal, not a gate, and a new snapshot is captured automatically once a day regardless. See Data Quality for more.


What is a list? A list is a saved, named collection of products you build for recurring review or monitoring, for example a set of SKUs you check every week. Create and manage lists from the Lists page, or create one on the fly from the Products page’s Add to List… bulk action. You can also create or modify lists by asking the AI Assistant. A product’s own Lists tab lets you add that product to a list that already exists, but doesn’t create new ones.

What’s the difference between a fixed list and a dynamic list? A fixed list holds the products you add by hand. Where dynamic lists are available, a dynamic list holds the products that match a set of rules, and its membership updates as your data changes. See Lists for the rules a dynamic list can use.

Can I monitor a saved list with alerts? Yes. When you scope an alert rule, choose List and pick your saved list. The rule follows the list automatically, so a product added to or removed from the list later is covered without editing the rule. Building a Watchlist walks through building a list from a filtered product search and scoping an alert rule to that same set of products.


What is a Feature Set? A Feature Set defines your workspace’s attribute vocabulary for a category, things like colour, capacity, or material, including which attributes show up as filters on Products and which ones can be used as matching criteria.

What’s the difference between Attribution and Feature Sets? Attribution manages your category attributes. It has an Overview of coverage across your taxonomy, an Attribute sets tab where you can add, edit, or delete a category’s attributes directly, and an Uploads tab for the CSV upload, review, and apply workflow. Feature Sets is where the attribute vocabulary itself is defined, and attribute definitions, allowed values, and mappings can be edited on the page.

Why can’t I see Aperture’s built-in attributes on the Attribute sets tab? That tab lists only the attributes you have configured for the selected category. Built-in definitions are not listed there, even when they already apply to matching and product filters. See Attribution.

If I upload an attribution CSV, do I need to list every allowed value? Yes. For each attribute in the file, its allowed values are replaced by exactly the values the file lists. Attributes you leave out of the file are not affected. See Attribution.

What happens if I delete an attribute on Attribution? Only your customization for that category is removed. If Aperture already defines that attribute for the category, the built-in definition keeps applying. See Attribution.

How do Feature Sets relate to Equivalence Rules? Equivalence Rules use your Feature Set attributes as their building blocks. The required attributes a candidate must match are set only on leaf Product Group nodes and are never inherited from or contributed by a global or parent rule. The Global settings and any ancestor node instead set the default selection settings, minimum confidence, price closeness, and out-of-stock handling, that more specific categories can override. You author them on the Match rules page, in the Configuration section of the sidebar. See Equivalents for more.

Can I fix attribute values for many products at once? Yes. The Feature Sets page has a separate Product Updates tab. Start from a product-level CSV export that includes the attribute columns you want to correct, edit the values, and re-upload. A review screen shows exactly what will change, and any problem rows, before you apply it.


What’s the relationship between an organization and a workspace? An organization is the top-level container that owns one or more workspaces and groups your users with roles. A workspace is a single isolated environment with its own catalog.

Can I cancel or remove a pending invitation? Yes. From the Members tab in Organization Settings, click Cancel next to a pending invitation to revoke it before it’s accepted. Only admins can do this. Inviting members and cancelling invitations are both admin-only. Any member, including one who has already joined, can leave an organization at any time from the Organizations list, and the last remaining admin can’t leave until another admin exists.

Can I change a teammate’s role after they join? Not from the Members tab in Organization Settings. There’s currently no way to change a member’s role or remove them from there. The person who creates an organization becomes Admin automatically, and everyone who joins by accepting an invitation joins as a Member.

What do a workspace’s timezone, location, and currency settings do? Admins set them from a workspace’s actions menu in Organization Settings. Timezone sets when the daily brief’s morning falls, how alert occurrences are grouped into days, and the timestamps in alert email and Slack notifications, while alert times shown in the app use your own device’s clock. Currency is used when a listing has no currency of its own, and all three settings are optional.

Does the Audit Log record membership changes? No. The Audit Log tab in Organization Settings lists only changes to the timezone, location, and currency of the organization’s workspaces. It does not record other activity such as login events or membership changes.


How do I connect an integration like Slack? You connect it from Integrations & API Keys in your organization settings. Once connected, it becomes available as a delivery channel for alert rules. Integrations are scoped to your current workspace, not your organization as a whole. If your organization has more than one workspace, each has its own separate list of integrations even though the tab lives under Organization Settings.

How do I get an API key for programmatic access? Issue and revoke keys from your organization’s API Keys settings. Keys are scoped to your organization, not a specific workspace. To reach workspace-scoped areas of the API, such as products, alerts, and integrations, add an X-Tenant-ID header naming a workspace in the key’s organization. A request to those areas without the header fails. See Integrations & API Keys for more.


How do I sign in? With email and password, once you verify your email, or with Google, LinkedIn, or Google One Tap. If you’re accepting an invitation, sign in or sign up using the email address it was sent to. If you sign in through the Review invitation link in the email, you’re taken to your pending invitations. If you sign in normally and have only one active workspace or a last-used workspace, Aperture may open it directly, and pending invitations still appear in your Organizations list and as a notice on the workspace picker. See Account & Sign-in and Accepting an Invitation for the full flow.

What if my invitation expires before I respond to it? An invitation is valid for 7 days. After that it can no longer be accepted, but it still shows up in your review queue as a read-only entry for up to 30 days afterward, before it drops out entirely. Either way, the organization admin will need to invite you again, and an expired invitation never blocks you from continuing on to your workspace. See Accepting an Invitation.

What’s an activation link, and how is it different from an invitation? Occasionally your account is set up for you directly rather than through self-service sign-up or an invitation, for example when Aperture sets up a new organization on your behalf. In that case you get an activation link instead. Open it, choose a password, and you’re signed in immediately. The link is valid for 14 days. See Account & Sign-in for more.

Can I belong to more than one workspace? Yes. Per Account & Sign-in, if you have only one workspace, or you have used a workspace before in this browser, you go straight into the app. Otherwise, for example with several workspaces on a new browser, you land on the Select Workspace screen after signing in. You can switch later with the organization switcher in the header. See Organizations & Members.


Is the demo data real? No. Your workspace starts with demo data simulated from historic retail pricing, tailored to your onboarding answers. A Demo Environment badge on the final setup screen confirms this, and you’ll be notified when live pricing is ready. See Getting Started: Onboarding for how it’s generated.

How current is the data in a live workspace? On a product’s own Product Detail page, a Data freshness line shows how long ago the product record was last verified, and each store’s price row shows its own “Updated X ago” timestamp. Where the brand dashboard is enabled, the Dashboard shows how long ago your data was last updated. The Movers page lists recorded price changes in the time window you choose, newest first.