Prices

The Prices page shows a matrix of products and their current prices across every tracked competitor or retailer, in one scrollable grid. The view depends on your perspective.

Two views of the same matrix

Retailer perspective. The page shows the Price Matrix. Rows are products. Columns are your own store, labelled “Your Price”, and each tracked competitor. Each cell shows the price that retailer currently lists for that product.

Brand perspective. The page shows the MAP Price Matrix. Rows are products. The first data column shows the MAP price for each product. One column per tracked retailer follows, and your own store appears as a regular column alongside the others. The cell colour shows MAP compliance instead of competitive position.

Reading the retailer matrix

The colour of each competitor price cell compares that price with your own price:

Colour	Meaning
Green	Competitor price is lower than yours
Yellow	Competitor price is inline, within ±1% of yours
Red	Competitor price is higher than yours

Your own price in the “Your Price” column has no comparison colour. It appears in a plain pill.

A competitor with no listing for the product shows a dash (—), not a coloured pill. The legend at the top of the table labels the dash “Not listed”. A pill with a dashed border appears when the price can’t be compared: your own price is missing for that product, or the two prices are in different currencies. The legend labels this swatch “No comparison”, and hovering the pill shows which of the two reasons applies.

Exact + Equivalent matching

Above the retailer matrix, a toggle switches between two comparison modes:

• Exact only, the default. A competitor cell shows a price only when that competitor carries the identical, exactly-matched product.
• Exact + Equivalent. When a competitor has no exact match for a product, the cell shows the price from that product’s Equivalent Match instead of staying empty. Cells filled this way show a ≈ before the price. Hover the cell and a note says the comparison is approximate and based on an Equivalent Match, not an exact match.

If no product in your catalog has an Equivalent Match configured yet, the toggle is disabled and a tooltip points you to Market Benchmarks to set one up. The active mode also changes which competitor prices count toward the Price position filter below, so a product’s bucket can change when you switch modes. The toggle is only available in the retailer perspective. The brand MAP Price Matrix always compares exact matches.

Reading the brand matrix

The colour of each retailer cell shows MAP compliance:

Colour	Status	Meaning
Green	Above MAP	Retailer price is above MAP, which is compliant
Yellow	At MAP	Within the acceptable ±1% range
Red	Below MAP	Retailer price is below MAP, a MAP violation
Gray	No MAP policy	No MAP price currently applies to this retailer for this product

Note

The MAP Price column reflects only a product-wide MAP policy. Each retailer’s cell also honours a MAP price scoped to that retailer. So the column can show a dash, which means no product-wide MAP price, while an individual retailer’s cell is still colour-coded, because a MAP price configured only for that retailer applies. A cell renders gray only when no policy at all, product-wide or retailer-specific, currently applies to it for this retailer, currency, and today’s date. “No MAP policy” never appears as a misleading compliant green.

The MAP Price column shows the configured MAP value for each product. This column is not sortable. Products without a MAP price show a dash. A retailer with no price for a product also shows a dash instead of a pill.

Promotion display in cells

When a product is on sale or has promotional pricing, price cells in the retailer matrix, including the “Your Price” column, expand to show more detail:

• Strikethrough price. The original compare-at price, shown above the current price.
• Sale price. The current selling price, in bold.
• Discount label or promo text. A short label shown beneath the price, for example “20% off” or “Summer Sale”. If a cell has both, the discount label is shown.

Cells without promotional data show a plain rounded price pill. The brand MAP Price Matrix shows plain MAP-coloured pills without promotion detail.

Filters

Both perspectives share a filter bar above the matrix. Active filters appear as removable pills below the bar. Click the × on a pill to remove that one filter, or click Clear all to reset every filter at once.

Retailer perspective filters

Filter	What it does
Search	Narrows rows by product name, brand, product ID, SKU or GTIN. Matching on name and brand tolerates typos
Brand	Shows only products from the selected brands
Category	Shows only products in the selected category. Supports the full category tree picker
Competitors	Hides columns for unselected competitors, which helps when many are tracked. Selecting competitors also limits the Price position filter to them
Price position	Shows only rows that match the selected price-position buckets
Assortment, via Add filter	Scopes rows to All Products, My Products, Exclusives, Common, or Competitor Only. This is the same scoping as on the Products page

Price position buckets compare your price with the average price of your tracked competitors for that product. When you select competitors in the Competitors filter, the average uses only those competitors, and the No competitor price bucket checks only them too.

• Lower (1-10%), Lower (10-30%), Lower (30%+). The average competitor price is below yours by that margin.
• Inline (±1%). The average competitor price is effectively the same as yours.
• Higher (1-10%), Higher (10-30%), Higher (30%+). The average competitor price is above yours by that margin.
• No competitor price. No tracked competitor currently has a price for the product.

When every “Lower” bucket or every “Higher” bucket is active at once, the pill row collapses them into one group label, “Competitor prices lower” or “Competitor prices higher”.

Brand perspective filters

Filter	What it does
Search	Narrows rows by product name, brand, product ID, SKU or GTIN. Matching on name and brand tolerates typos
Brand	Shows only products from the selected brands
Category	Shows only products in the selected category. Supports the full category tree picker
Retailers	Hides columns for unselected retailers
MAP Status	Shows only rows where at least one retailer has the selected compliance status: Below MAP, At MAP, Above MAP, or No MAP policy. No MAP policy matches priced cells where no MAP price applies

Sorting

Click any column header to sort by that column’s price. Click again to reverse direction. Sortable columns are:

• Product, alphabetical by product name
• Your Price, in the retailer view, by your current price
• Any competitor or retailer column, by that column’s price

The URL encodes the active sort, and the sort survives a page refresh.

Navigating from the matrix

• Product name. Click to open the Product Detail page for that product. The page opens on the Prices tab. A variant label, when the product has one, appears under the name.
• Price cell. Click to open an offer details dialog for that product at that retailer.

The matrix shows 10 products per page. Use the pagination controls at the bottom to move between pages.

AI assistant

The AI Assistant receives a summary of the current page rather than the full matrix: your search, brand, category and price-position filters (MAP status instead of price position in the brand perspective), the competitor list, the page and total product counts, and the first six product rows of the current page. The Assortment scope and the Exact + Equivalent mode are not part of the summary. It can answer questions grounded in that summary, for example which of those products have the widest price gap, or which competitors undercut you most often. Because the summary is capped at six rows while the page can show up to ten, an answer about “everything on screen” may not account for every row.